JetMoto manufactures well priced recreational vehicles targeted at families and children. In this competitive market flooded with low quality products, Jetmoto brings higher build quality, more durable materials and tighter build tolerances over their competitors. Our goal was to reach customers and dealers with a fun, active design, while adhering to the new corporate standards to reinforce stability and build a sense of consistency and quality.
The first step in the process was creating a new corporate identity and design standards for all materials. As the existing branding had some equity and widespread distribution, the new branding was developed to tie closely with the legacy branding. Projects included print collateral, presentation folder, sales sheet, product specification sheets, signage and event marketing with a 40′ trade show booth and in-store banners.